Power of Breath - Funnel & Ads
A Low Ticket Ascension Funnel with a 3.52x ROAS
Project Overview
We built a low-ticket ascension funnel featuring a €17 e-book and a €19 audio-based guided breathing exercise as a bump offer. The project included crafting the complete offer, writing high-converting sales copy, designing the sales page, optimizing the checkout experience, and creating Facebook ads to drive traffic and conversions.
View Sales Page (Archive) →Key Performance Indicators
ROAS
3.52x
Avg. CPA
€9.31
Conversion Rate
9.92%
Visual Results
Facebook Ads Performance

Facebook campaign results overview. (Click image to enlarge)
Funnel Conversion Stats

Funnel performance and conversion metrics.